I make the complex simple, and the simple compelling.

I’m a curious and open-minded strategist, leader and marketing professional with over 12 years’ experience in strategy, insights and audio advertising, more recently upskilling into the world of UX.

I help businesses grow by simplifying data, uncovering insights then working with teams to build creative, effective ideas.

My passion? Solving problems and distilling information into imaginative solutions that work.

  • Hand holding iPhone with Bound Audiobook app on screen

    Audiobook App

    Building an audiobook app tailored to user mood states

  • Apple Mac laptop with Education Excellence website on screen

    Education Excellence

    Helping year 10 students find a career pathway

  • Four women of different shapes and sizes smiling together wearing activewear

    A Study of Her

    Using psychographics over demographics to build effective audio campaigns

  • Hand holding iPhone with EbonFX money transfer app on screen

    EbonFX

    Rebuilding an IMT app and website for a financial exchange (FX) company