Curious, strategic, critical thinker, problem solver.

About Me

I turn insights into solutions and love working with others to build smart, innovative and creative solutions.

  1. I am both strategic and hands-on, with the ability to see the big picture whilst maintaining attention to detail

  2. I am a confident introvert. I enjoy being slow to speak and quick to listen

  3. I lead with empathy, trust and empowerment. Building teams that feel safe, happy and empowered to be themselves has meant that I’ve fostered high performing creative teams. View evidence of my leadership style here

  4. I’m driven by curiosity and continual improvement. I’ve undertaken additional study every couple of years since university - completing the Mark Ritson Mini MBA’s in Marketing and Brand Management, Better Briefs Briefing and UX/UI Design at Academy Xi

  5. In my downtime I love to read, visit restaurants with friends and cook for my family. View my recommendations on the Fun page

I can help with

  • Ideation and problem solving - I’m decisive, and enjoy distilling problems down so that they’re clear and actionable

  • Brand, marketing and campaign strategy - I have a content brain that is embedded by a clear strategy

  • Managing and mentoring teams that are collaborative, innovative and inclusive

  • Project management - I’m good at juggling and prioritising

  • Presenting and pitching - I’ve done about 700 client presentations in my career and have finessed how to tell a good story

  • Media planning - I’ll ensure marketing dollars are both efficient and effective

  • UX Design - User journey mapping, user research, survey and interview writing, user interviews, secondary research, competitor analysis, wireframing and prototyping using Miro and Figma

Career Snapshot

Head of Creative Services & Commercial Integration (Adelaide & Perth)

Leading the Adelaide and Perth creative services function, known as The Studio at SCA

Brand Director

Leading the Adelaide Brand team, executing the brand strategy for SAFM/Hit107 and Triple M (part of LiSTNR)

Client Strategist and Trade Marketing Manager

Working with commercial partners to build smart and effective audio campaigns by uncovering useful customer insights as part of SCAiQ

UX Designer

Completed an intensive UX/UI course with Academy Xi, working with two clients including EbonFX , as well as completing the full double diamond process with a personal project of an audiobook app

Get in touch